The
Challenge

The PGA wants to raise awareness for their charitable branch, PGA REACH, by sharing the stories of PGA Professionals who dedicate themselves to positively impacting the lives of veterans, youth, and diverse populations.

The
Strategy

Building on the success of #ThxPGAPro, we are partnering with the PGA to find, develop, and share the true stories of PGA Professionals and the lives they're working tirelessly to change.

The
Result

As of today, PGA Professionals have raised over four billion dollars for charities across the country. Our ongoing partnership with the PGA will help these stories find bigger and broader audiences than ever before, and encourage active participation with PGA REACH programs everywhere.