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Bringing 18Birdies Technology to Women's Golf

This week the LPGA has announced that they will partner with the app 18Birdies to provide live-scoring at their Symetra Tour pro-ams. This piece of golf tech will allow players to view live scoreboards and interact with other each other whilst on the course. Encouraging more technology into the game is just one step in a concerted effort to open ladies golf up to a wider…

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Brooks Koepka partners with Michelob Ultra

This week, Brooks Koepka, one of golf's rising stars, signed a new endorsement deal with beer company Michelob Ultra. The 26 year old will appear at events for the company, as well as lending his name to giveaways and media promotions. Currently sitting at 31st in the FedEx Cup rankings, Koepka has been tipped for big things. His golf mindset, like many of the young golfers around…

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Topgolf to Offer Free Golf to Kids

The news from Topgolf just seems to be getting better and better. This week the ever-growing company announced that, through their Topgolf for Good scheme, they will be offering free golf to young people. This exciting initiative will open up the doors of all 31 US locations to golf programs and high school teams to play for free Monday to Thursday, 9 a.m. - 5 p.m. In addition to this,…

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Bridgestone: Daring To Be Different

Golfers tend to be a crowd-following bunch. Most of us have a bit of an obsession with Titleist Pro V1s and Ping irons, without actually really knowing if they are any better than anything else. Bridgestone's new commercial featuring Tiger Woods is trying to flip this way of thinking on its head and encourage us golfers to strike out in a different direction. By poking fun at…

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Teaching Golf In The 21st Century

ARTICLE IN FOCUS: GOLF DIGEST "Teaching Golf In The 21st Century" Whether you subscribe to the theory that golf perfection comes from video tutorials, a swing tracker, a great professional, or hitting 1,000 balls on the range, you probably haven't considered that the key to success might come from beneath your feet. This interesting tool from BodiTrak works on the theory that…

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How far do average golfers really hit it?

ARTICLE IN FOCUS: GOLF DIGEST "How far do average golfers really hit it? New distance data will surprise you." If you've had the pleasure of seeing a tour pro knock a driver off the tee you will probably have been pretty impressed. Not only do their swings seem to be completely effortless, they also manage to produce so much power and distance that we leave…

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