Bringing 18Birdies Technology to Women's Golf
This week the LPGA has announced that they will partner with the app 18Birdies to provide live-scoring at their Symetra Tour pro-ams. This piece of golf tech will allow players to view live scoreboards and interact with other each other whilst on the course.
Encouraging more technology into the game is just one step in a concerted effort to open ladies golf up to a wider audience. In their long-running 'See Why It's Different Out Here' campaign the LPGA has really played upon how women's golf is forward-thinking, welcoming and worth watching.
For their 2017 ad campaign on the Golf Channel they showcased the incredible talent of some of the youngest players on tour. In pieces where the teenagers joked about not letting their age slow them down, Lydia Ko, Brooke Henderson and Ariya Jutanugarn talked about their success and how much fun they have on tour. The LPGA also produced videos explaining the diversity of backgrounds, interests and music preferences of their field.
What the LPGA is trying to say to us is that women's golf is inclusive and modern. That the players are incredible golfers but that they are also friendly and fun. They want people to be drawn to the game, in part, because it doesn't suffer from some of the same problems as the men's game.
Their decision of the Symetra Tour to partner with 18Birdies, a relatively young golf app, is just one more step in creating a tech-friendly, contemporary picture of the sport.
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