Topgolf to Offer Free Golf to Kids
The news from Topgolf just seems to be getting better and better.
This week the ever-growing company announced that, through their Topgolf for Good scheme, they will be offering free golf to young people.
This exciting initiative will open up the doors of all 31 US locations to golf programs and high school teams to play for free Monday to Thursday, 9 a.m. — 5 p.m.
In addition to this, and in a wonderful show of commitment to young people and growing the game, Topgolf will also offer free sessions to groups not directly linked to the sport. Nonprofit initiatives, aimed at bringing children together to promote their development through leadership and mentorship, are also invited to participate in the free golf scheme.
What does this mean for the golf industry?
It signals a growing acceptance of Topgolf as a legitimate player in the golf industry. What was once seen as nothing more than a series of entertainment centres, has proven its worth in attracting millions of people a year to the sport.
Last year Topgolf partnered with the PGA Tour and the LPGA to help grow the game. "Topgolf is having tremendous success attracting golfers and non-golfers alike by providing a fun, casual atmosphere at its venues, " said Ty Votaw, PGA TOUR Executive Vice President & Chief Marketing Officer.
And it is no surprise, as 57% of Topgolfers are in the 18-34 age group, a figure which sits at about 26% for traditional golf courses according to the National Golf Foundation. With this partnership, the PGA Tour and the LPGA are essentially sending out signals that they are ready to learn how to engage more effectively with this age group.
"Topgolf's innovative and imaginative approach is introducing more people to the game, " LPGA Chief Commercial Officer Jon Podany said. "Through these new initiatives that we are working on with the PGA TOUR and Topgolf, we are thrilled to have the opportunity to bring that fun experience to more and more kids, particularly young girls. It can only have further positive benefits to the game of golf. "
Where this partnership goes from here most likely relies on two factors. The first being Topgolf maintaining its commitment to growing the game. And as more golfers means more money for Topgolf, it seems difficult to see this part failing.
Secondly governing bodies needs to remain interested in what they can learn. Topgolf has managed to achieve something that the rest of the golf industry hasn't really had since Tiger burst onto the scene. Golf is cool again. And if groups like the LPGA can share in some of this newfound popularity that will be a major success for the entire industry.