Top 5: Golf changes to look out for in 2017
ARTICLE IN FOCUS: NATIONAL CLUB GOLFER
«Top 5: Golf changes to look out for in 2017»
Change is afoot for both the PGA and European Tours. Looking for new viewers and new levels of excitement, tournament formats are changing, different venues are appearing, and even the rule book has received some revisions.
One of the highest profile developments comes with the decision to make the Zurich Classic, held in New Orleans in April, a team event. The signs are all good that the new fourball and foursomes format can be a success. Rickie Fowler, Jason Day, Justin Rose and Henrick Stenson have all made it clear they intend to take part. And with the decision to allow players to pick their own pairings, fans will get to see their favorite players choosing to pair up with their buddies, or maybe hedging their bets with a former Ryder Cup partner or college teammate.
But maybe the most important factor when it comes to making this change a success is the commitment that the PGA Tour and the tournament organizers and sponsors have made to shaking it up a little. FEDEX Cup points, prize money and win exemptions will attract more high profile players and reinforce the legitimacy of the tournament.
The world will be watching at the end of April to see if this New Orleans favorite can make the change successfully. But from the buzz we have already seen, at this point the Zurich Classic looks unlikely to fail.
We're hoping that marketers from all corners of the golf industry take advantage of this incredible opportunity to create compelling content (think Ryder Cup, but not only every 2 years!).
Read the National Club Golfer article here.