The Future of Golf: Handicapped
ARTICLE IN FOCUS: The Economist
«The Future of Golf: Handicapped»
It is no secret that golf has been struggling in recent times. The baby-boom generation have begun to slow down and their younger replacements are choosing sports away from the golf course.
The rise of more rigorous exercise may have caught the golf world off guard, but in a faster-paced society where men don’t have the time or the pleasure of taking whole days at the golf course, an intense and quick triathlon workout at 6am now has vast appeal.
Golf is now faced with the puzzle of how to capture the attention back. Footgolf offered one solution by speeding up the game, but many question if it really is golf? Many clubs have relaxed their entry requirements and clothing regulations, attempting to attract people less obsessed with following a rule book. But maybe the answer lies in concepts like Topgolf, an experience that is instantly gratifying, naturally sociable and utterly relaxed.
“Millennials in America expect, if not instant gratification, at least near-term rewards. Golf’s pay-offs can feel elusive.”
Topgolf’s current popularity cannot be denied, but leaves the rest of the golf sector trying to work out how to tempt these players over to the courses. Finding the balance of preserving the rich history of the game and tempting in younger players is a constant challenge. And it is a challenge which the PGA of America presented us with when they asked us to lead their #ThxPGAPro Campaign. We placed golf in a modern light, featuring favorite faces like Jordan Spieth and Stacey Lewis, whilst honoring the historic contribution of PGA pros over the last 100 years.
Read the article from The Economist here.