Syngenta Reveals Advice on Attracting Women to Golf
Promoting golf to women is sometimes seen as an exercise in gender-equality. Taking the traditional male sanctuary and opening its opportunities to women is perceived to be, by some, simply a chance to make a sport more welcoming in order to improve its image.
But with a potential additional $35 billion on offer from the female market, attracting women to golf is something that can no longer be trivialised.
“Women account for just 24 percent of golfers worldwide, yet the number of prospective female players could add $35 billion to the global golf economy.”
A 2016 study from Syngenta has revealed that there is a real group of non-golfing women who have interest in taking up the game. The study also threw up two issues which may be the keys in attracting and retaining females. Providing family friendly environments, and making the sport as sociable as possible are important to this demographic according to the report. If courses and clubs can get that right, they may start seeing generous returns from the female demographic.
Read the article here: http://www.golfdom.com/syngenta-releases-results-from-female-golf-participation-study/