Growth in Golf: Does TopGolf Have the Answer?
Topgolf has taken the American golf and leisure industry by storm over the last few years. Their loud and vibrant locations, where you play golf whilst eating dinner, drinking beer and listening to music, have attracted all sorts of new players.
But maybe most interestingly, Topgolf’s participation rate for women of 32%, far higher than the industry average, might reveal how clubs and courses can attract this under-represented market. Women have reported that they love the social atmosphere at Topgolf and crucially, don’t feel intimated, like they do at male-dominated courses.
It remains to be seen whether the sport can capitalise on this surge in popularity, but Topgolf seems to be doing something right in attracting the new people courses so desperately need.
Photo credit: Christopher Cacho